Kosanic,+Anjelika

Design Document Guidelines
= = = = = = = = = = =Anjelika's Design Project =

Design Idea
I will create a place to house all research efforts done around PBS KIDS programs. To encourage sharing of research among departments, conversation, and collaboration around research efforts. 
 * There has been a lot of research done at PBS around the KIDS programs but there is no single place to go to find this information. Some of the studies are more formal (summative and formative evaluations) done by outside vendors and producers while some are done in-house by different departments (market research, interactive, etc.). When looking for funding or station relation buy-in, executives within the company want to be able to show how PBS impacts on the lives of children but this information is not organized.
 * Different departments do their own research but do not necessarily share this information with each other. those that need the information do not know who to ask. I would like to create a place that allows everyone to contribute and pull information they need as well as discuss with each other how best to interpret the data and utilize it appropriately.

Audience
Employees of PBS. 
 * The audience will be folks from a wide range of departments. Brand, Interactive, Station Relations, Funding, PR, Education, etc.
 * It meets the needs of everyone who would like to synthesize the use, reach, and appeal of PBS by kids and families.
 * This would be on an as needed basis and everyone would be encouraged to contribute items as they are completed to add to the database.
 * They would use this because it would be a clearinghouse of information. It would be hard to make sure there is a constant input of information and output of information. It would not be a high traffic area for most departments but as long as everyone references to the space it could live on.

Content

 * The audience will be able to see multiple studies and talking points around PBS KIDS to use in presentations and other business related uses. They will learn what other departments are doing and may be more likely to collaborate. This format would be best because it would force everyone to compile and understand this information on their own rather than ask around for others to provide it for them.
 * <span style="font-family: 'Comic Sans MS',cursive;">It would be mostly structured. Presentations, word documents, acrobat files, links to websites, areas for discussion, contact lists of individuals, calendar of events.
 * <span style="font-family: 'Comic Sans MS',cursive;">Web. Accessable through blckberries and iphones.
 * <span style="font-family: 'Comic Sans MS',cursive;">Some content will be CPB or producer funded so the issue of what can and can not be shared will be an issue. Everything should be fine to be on the site but there will need to be some identification of what is approved for use or not approved for use outside of the company.

<span style="font-family: 'Comic Sans MS',cursive;">Format
<span style="font-family: 'Comic Sans MS',cursive;">I think a wiki would be best to hold all the information and links. I would need a page for each property and topic and be able to compile links to documents on each page. Because most of the information being shared will be large documents or links to various pages where these research papers can be found, I think a wiki would be the best base tool. This would allow users to open new pages and view multiple items at once. Communication will be improved between authors of different postings and users will be able to add items to share with the group.
 * <span style="font-family: 'Comic Sans MS',cursive;">Because so many people would need access to it and would need to contribute to it. It should be sustained by a community, not just one person.
 * <span style="font-family: 'Comic Sans MS',cursive;">discussion posts and links to co-workers emails would be necessary.
 * <span style="font-family: 'Comic Sans MS',cursive;">A wiki with links to all research would be the most effective tool. RSS feeds and a common calendar would help deliver information to everyone. Youtube video and photo streams are other ways for everyone to contribute by sending information in to this one common area.

<span style="font-family: 'Comic Sans MS',cursive;">Evaluate & Refine
<span style="font-family: 'Comic Sans MS',cursive;">Design self-evaluation: Students will conduct a self-evaluation of the initial prototype.
 * <span style="font-family: 'Comic Sans MS',cursive;">I think the pieces provide a base for everyone to feel connected and certainly work to streamline information that everyone seems to be looking for. The tools utilized help to organize many pieces of information in one place and allow for contributions and sharing of resources that were never there before.
 * <span style="font-family: 'Comic Sans MS',cursive;">I opened and expanded the scope to address the needs of others, outside of just research.
 * <span style="font-family: 'Comic Sans MS',cursive;">I would need to get feedback on use and hear what additional needs are not being met. I thought of adding a blog, I don't think this would be used a great deal but I could connect to existing blogs other departments are maintaining.
 * <span style="font-family: 'Comic Sans MS',cursive;">I would think about notification so that every time a new item is posted the author could choose to inform the whole network.